Week 7: Reading

Part of my internship requires a lot of reading, about pretty much everything. I read trade websites like PR Daily and PR News Online to stay up-to-date on industry trends and news. I also read traditional news sources like USA Today, the Associated Press and Reuters to stay in touch with the rest of the country and the globe. I also dive into online publications like Huffington Post, Mashable and BuzzFeed for a different viewpoint on the day's top trending stories.
Yes, it seems like a lot, but much of the communications realm consists of knowing what is going on in the world around you. By reading how a crisis is handled, or not handled in some cases, you can learn what to do and what to avoid if you run into a similar situation down the line.
Not everything has to be serious. There can be levity in communications. It's important to remember that.

Here are some of the headlines from this week: 
College to rename school of communications after Ron Burgundy by Alan Pearcy (via PR Daily)
Toronto mayor says he smoked crack 'maybe once' and says he's being unfairly punished by Assocaited Press (via The Washington Post)
CBS News keeping '60 Minutes' review internal by Katherine Fung (via Huffington Post)
Blockbuster: Tigers trade Prince Fielder to Rangers for Ian Kinsler by Gabe Lacques (via USA Today)


I would also like to thank everyone at Carolina PR for the sweet birthday card, coffee and donut this morning!

Until next time,
Erin