Public relations is many things, each requiring a different skill set.
This week I was able to work on sharpening my writing skills. I have been working with the CPR team on writing and sending out a press release and a media advisory for our client's upcoming event.
Right away I learned writing press releases in school is far different from that in the real world. In my PR Writing class, I was given a faux client, a faux biography and a faux event. I wrote the press release quoted my faux spokespeople and got it approved for distribution (also known as turning it in for a grade). It's quite different here, considering that the client, event and quotes are real. The days of pretend scenarios are over.
I wrote the initial drafts for both the press release and media advisory, and occasionally helped make any edits to the drafts that followed. Then, after each document was approved by the powers-that-be, I distributed them to the approved media list. No teachers this time, and the media contacts are also real! Our client's even is this weekend, so we will know shortly if our pitches were successful...I'm nervous!
Thankfully, I have something to help calm my nerves - my swag bag from Dunkin' Donuts! Last night as I was burning popcorn in my house, my doorbell rang. There in the FedEx man's hands was a box from Dunkin'. I was like a kid on Christmas morning opening it. It was fantastic.
Inside was a gift card, headphones and cool Dunkin' Donuts sunglasses along with a hand written note. I was more impressed by the note than anything else. It shows how great a company Dunkin' Donuts is, and how much they are about their customers. They have made this girl a life-long fan. (Wish they would open store stores on the west coast! If I ever move back there I will be lost without my Dunkin' coffee!)
Speaking of which, I have to go re-heat my coffee and get back to work!
Until next time,
Erin
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